Jim Casey, the founder of UPS, got his first job as a messenger in Seattle in 1899. His work sometimes required him to deliver beer or opium. Then in 1905, while seeking gold in Nevada, Casey hit upon a “gold mine”. He realized that his new town sorely needed a messenger service. And the rest is history.
He once said, “the business is based on just a few simple principles and policies: a sincere desire to do the right thing and do it well”.
The moral of the story? You can never go wrong doing right. You see, sometimes going for the gold can turn into “brown” which shines brighter than the most precious jewel.